Strategy for publication of scripts


Identification of the target is absolutely necessary, for marketing of any product, even though there are other factors as well. But for achieving success, we should have communication with the target at a proper time & place & in a proper manner, when he is receptive and in his own language, if possible. I have a hobby of writing articles, case studies, interviews, book-reviews etc. in English and Hindi languages, from the beginning of my career. As normally expected, my initial efforts were not very successful, since several of my scripts used to be returned back with the compliments of the Editors. Then I made an analysis of my returned articles, as well as the various write ups published in journals, magazines & newspapers in English & Hindi languages. I formulated my strategy based on the following points: (a) For writing on technical matters in Hindi language, there are not many writers (b) The number of technical write ups in English is large enough, which can be translated into Hindi language. (c) Translation of technical write ups is also a technical work. (d) Assessment indicates that both original technical writings and translations into Hindi language have adequate scope. (e) Number of journals for technical publications in Hindi is expected to increase, which will increase the scope still further. My assessment led me to go in for technical writing in Hindi language. Accordingly, I started in right earnest, writing on technical topics in Hindi, in addition to general topics, including original & review writings and translations of write ups published in English, by Indian and foreign authors. While several scripts in Hindi have been published, one of them has been awarded President of India award. But this strategy did not deter my efforts to write in technical and general fields in English language, and a large number of such scripts have also been published and also posted on web site.


About vijaiksharma

OVERALL BRIEF PROFILE: An engineer cum management professional from Jaipur, India. Has been active as freelance writer, reviewer, trainer, examiner and translator. Has interests in Management, Quality, Meditation and Yoga. Has jointly written 6 books, besides about 185 articles, book-reviews, case studies, interviews and translations etc. published in foreign in Indian publications & 24 radio talks broad cast on All India Radio. A book-reviewer, an abstract writer and one of the “Writers of the month” for Jan 2007 on Has won President of India award in 1968, Fellowship award in 1992 and H K Firodia award in 1996, Colvin Medal in 1957, IIIE Special Award-2017, Life time Achievement Award-2017 by ITSR, Jaipur, besides other appreciation letters. Has been abroad 6 times to USA, Europe, Bulgaria and Egypt. Also writes blogs with following links,,,

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